Home / Uncategorized / Ad agencies are building brands around everything from yoga equipment and cookware to CBD-infused drinks to the crack direct-to-consumer market

Ad agencies are building brands around everything from yoga equipment and cookware to CBD-infused drinks to the crack direct-to-consumer market

Business Insider – A number of ad agencies are trying to crack direct-to-consumer market by applying what they’ve learned working with DTC startups over the years to launch brands of their own. Agencies including Decoded, former agency Gin Lane, and The Engine is Red are launching everything from eco-friendly yoga equipment and cookware to cannabis-infused beverages and snackable ricotta cups. While launching their own DTC brands enables agencies to expand their revenues, not everyone is convinced that ad agencies can create viable and long-lasting consumer companies. Click here for more BI Prime stories. Last week, Gin Lane, the creative and design agency behind direct-to-consumer upstarts including Harry’s and Hims, shut shop. The move wasn’t driven by financial challenges or increasing competition and decreasing margins. Instead, it was driven by the agency’s desire to carve a piece of the burgeoning DTC pie for itself by launching its own suite of DTC brands. Read More: A leading direct-to-consu
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One comment

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